We create and deliver compelling value propositions for brands

Name: Copy Charlie
Address: 10 Eastrip Lane, Colerne, SN14 8AX, GB
Telephone: 07968220474

At CStrategy, we believe that business success depends on clarity of purpose, product and communication. We help B2B clients on a journey to achieve this and, ultimately, boost their sales.

Across projects, B2B clients are able to harness our experience of front line business launches and management with brand and marketing strategy. Our quest is to enable clients to discover, create and distil compelling value propositions for customers and prospects.

We work across many industries for business owners, investors, marketers and agencies to help create compelling propositions for their products and services.

After an initial briefing session, we apply a well-honed, proven and flexible process to blend clients' business ambitions, commercial imperatives, marketing strategy and creativity to produce the best results and creative output.

The results are refined compelling propositions, business momentum and effective, valuable communications.

Home

Our collaborative process

Our aim is to create compelling propositions that address and serve your customers' needs. Then, refine your brand and messaging to help you motivate and engage your target market.

But to reveal those golden nuggets, we'll go on a deep, fun and interactive ride, together. We'll ask difficult questions, politely, to extract the brief and ambition from the get go:

Discover the 'why?' of your business or product and who cares. Then look at which problem you solve or gap you fill. Or not.
Define your customers' persona(s), needs, issues and habitat.
Dissect the market to find your USPs amongst those darned pesky competitors of yours.
Distil a new compelling proposition for your brand, product or service. Seek out what makes you special and different.
Develop the best to tell your story to all the busy bee buyers out there and shout from all the right rooftops

From business strategy to value propositions or NPD, investor pitch decks to brand development... we can help and advise on how to put your best foot, and story, forwards.

Process

About

About the Founder

I launched CStrategy after a career investing in and leading B2B businesses requiring turnarounds, new strategic value propositions and brand overhauls to boost sales and asset value.

After personal successes leading to high growth and valuable exits, I now love helping clients achieve their growth aims via compelling propositions and communications.

As a commercially savvy marketing-led business advisor, I use left and right brain combos to help clients distil and create stand out propositions which best serve their ambitions.

In my 18 years' experience in marketing, business development, brand strategy and communications, I've picked up a plethora of both accolades and war stories. Plaudits and harsh lessons. All from frontline experience.

I've then helped B2B clients create profit, smiles, stand out brands and growth. I've worked for corporate skyscrapers, windowless start-up dreamers, town & country creative agencies, Mayfair VCs and red brick teccies.

My experience and approach has been applied to finance and food, tech and telcos, media and marketing, retail and real estate.

I now harness that depth and breadth to help brands, and the agencies they employ, to develop compelling propositions with clear positioning and strong messaging.